- 09/09/10 - The basics of marketing
These basic marketing tips are great to apply to any business plan/strategy. Continue reading →
- 09/07/10 - Promoting your blog
It's easy to create a blog. The hard part is promoting it. Here are just a few tips to get you started. Continue reading →
- 09/02/10 - Measuring your business’s social media effectiveness
Which social media sites are right for your business? Here are some tips to help you measure your social networking effectiveness. Continue reading →
- 08/31/10 - Social Media Statistics
Social Media statistics 2010 Continue reading →
- 08/27/10 - FORTUNE MAGAZINE: Live Nation’s tin ear
Already, in an attempt to fill empty arenas, Live Nation has begun to discount more tickets and pitch others as 'free of service fees.' It has also moved to reduce or do away with some fees (such as the absurd payment for printing a ticket at home), tried to make it easier for customers to get the seats they want, and worked to fortify its customer "bill of rights."
Rapino says that Live Nation needs to begin treating consumers with the respect they are due. But the sense one gets from hearing Live Nation's management talk during its investors conference is that they still often see their customers as little more than stacks of money ready to slice and dice.
Live Nation doesn't believe it should have to reduce what it takes in at a concert to appease fans and fill arenas. Instead, it can force the artist to take the hit, and then dynamically price the tickets so that the front rows pay even more, helping to offset any loss inflicted by the cheapskates that wait around for $10 seats at the rear. The artist's share might suffer, but Live Nation, it seems, can never lose.
Like the egotistical, often childish and un-repentant Rock & Roll artists its management arm sometimes represents, Live Nation doesn't take full ownership of its problem, one highlighted by Pollstar editor Gary Bongiovanni when he wrote that the concert industry was, in a sense, killing itself. Continue reading →
- 08/26/10 - “Who to Follow?” New addition to Twitter
New addition to Twitter- "Who to Follow?" Continue reading →
- 08/24/10 - Creating a business logo
Tips for creating a timeless business logo for your company. Continue reading →
- 08/19/10 - Benefits of search engine optimization
A list of benefits that search engine optimization can provide your business with Continue reading →
- 08/17/10 - Video marketing for your dealership
Bring your dealership to the next level with video marketing. Continue reading →
- 08/12/10 - Ten inexpensive ways to promote your business
Promoting your business doesn't have to be all that costly. Here are some ways you can promote costing you only your time. Continue reading →
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